Membership sites are all the rage with information marketers and experts Creating and marketing a membership site can be a great way to create ongoing income and a community of raving fans, simply by providing your life lessons and expertise in video and written form. They are relatively simple and inexpensive to implement and manage, but provide a great basis … Read More
Did you know that YouTube is the #2 search engine? Your business should have a presence on YouTube and publish videos regularly if you want your message to be seen. Here are the simple steps to setting up your own YouTube Channel: You must have a gmail.com email account or a Google Apps email account (for businesses that want to … Read More
If you are like me, you are a trade show veteran. You’ve walked the shows. You’ve manned the booths. You’ve been on the speaking circuit. Now that you are running a company or heading marketing for your company, you have to reevaluate the costs and effort associated with every marketing activity. It is no secret that business gets done at … Read More
As you think about your mobile marketing strategy, you should get to know the core mobile marketing channels…please let me know if you have questions or need help finding solutions in any of these areas. I’ve worked with some of the largest financial services, retailers, manufacturers and consumer packed goods companies on highly successful mobile marketing campaigns in these areas … Read More
From time to time we stumble on a presentation that sums up the mobile opportunity so nicely that we just have to post it here. This presentation from Matt Murphy and Mary Meeker of KPCB gives solid analysis of mobile and internet trends. If you were expecting the web to drive your business growth for the next 10 years, does … Read More
While you were worrying about tweaking your website, most of your prospective customers were on their mobile phones. Mobile is Pavlovian. People can’t resist checking when they hear it beep or ring. They spend more time with their phones than they do with their families or any other form of media. If you aren’t going mobile, you should befriend some archeologists, because soon your brand will be fossilized.