When your app is one of hundreds of thousands in the app store, and one of 41 apps on your customer’s device (average of a typical smartphone owner according to Nielsen), how do you get your app noticed? App discovery is a critical issue for any app publisher:
Nielsen reported that the typical smartphone owner in 2012 has 41 apps on his or her device, 28 percent more than last year when the typical user had 32 apps. While the number of apps per device has increased significantly, the time the customers spend using their apps remains the same. Smartphone customers are spending about 39 minutes per day this year on their apps compared to 37 minutes in 2011. With 39 minutes per day to spend on 41 apps, the opportunity for any single product to gain meaningful attention from a customer is limited.
Here are a few key strategies to focus on to get your app discovered:
Take the time to analyze how customers may be searching for your type of app in the app store. Predictive text on search terms can give you some clues as to the phrases they may be using. Make sure when you add your keywords and description in the app store submission process, you are careful to include the key phrases that are already being used in search so that you get discovered more frequently.
Get Early Positive Reviews
Create a buzz for your app by encouraging everyone you know with a compatible phone to download and review your app as soon as it is launched or re-released. Ask for honest reviews that don’t sound like they are all your mom and babysitter!
Follow up with new users via notifications, emails or texts to remind them to review the app.
More than ever, your app will depend on referrals from one happy user to attract other happy users. Your app should have built in social sharing features to encourage this pass along phenomenon. If it doesn’t, that is now your next release plan! In the mean time, you can also encourage sharing by communicating with your users with notifications, emails or text if you’ve collected that information.
Easy Discovery Methods
Make sure that your website, email signature, any collateral you print like business cards, flyers and banners display easy instructions for discovering your app. We recommend QR codes and text to short code instructions which will capture the lead in your customer database and send them a link to download the app that is right for their phone type.
Coming soon, you’ll be able to let your prospect tap a smart poster to immediately download your app using Near Field Communication technology (NFC). We can get you in on that action early just as NFC capable phones are flooding the market.
Every interaction you have with a potential prospect should end with an invitation to download your app!
Please contact us if you’d like help setting up any of these recommendations for your apps and get your app found.
Request a Call
Top Educational Apps
Positively, the BEST Alphabet experience from crib to kindergarten! Baby - A guided A to Z touchable tour (ages 1+) Explore - discover hands-on intera [...]
* Peek-a-Zoo series' apps have been featured by Apple as 'New and Noteworthy' and ‘Best for Kids 5 & Under’ * A lovingly crafted, m [...]
Cut, curl, color and style – any way you want! Our bestselling app Toca Hair Salon is back in an even better version, with new characters, new tools, [...]
Flashnote Derby is a fun way for kids to learn and practice identifying music notes by name. When students give up on their music lessons, it's u [...]
▸ Voted Best Kids App for iPad! -Best App Ever Awards ▸ Voted Best Educational Game App - iEAR.org ▸ "If you have children who are elementary sch [...]
Your child will love creating and interacting with his or her Me Character. Players learn essential vocabulary while making choices about everyday obj [...]
Calling all future scientists! Welcome to Toca Lab! Explore the colorful and electrifying world of science and meet all 118 of the elements from the p [...]
An ideal app for children from 0 to 2.5 years of age! Created by parents for parents, Baby Rattle Toy is an interactive app that supports your baby’s [...]
***Over 8 million users! Winner of Apple Design Award 2010*** Star Walk is the most beautiful stargazing app you’ve ever seen on a mobile device. It w [...]
-----> Observe in real time what stars, planets, and constellations hover above. [...]
Dive into learning with Bubble Guppies: Animal School Day! This educational app brings to life a silly, swim-sational school day with the Bubble Guppi [...]
Polyfactor is a polynomial factoring calculator. It uses the rational roots test to take polynomials and factor them down into as many smaller polynom [...]
Selected as Apple's Editor's Choice at launch! *From the team at Originator - the creators of Sesame Street's Monster at the End of Thi [...]
Download Flash Cards Pro now! Try the easiest, sleekest flashcard maker available. Great for anyone studying for exams, practicing for homework or cra [...]
Minnie and Mickey have on their holiday best and have decked the Clubhouse halls with decorations and music! · Celebrate the holidays with Mickey and [...]
Nothing very hi-tech about this app – all music is played using acoustic instruments. Share the songs you loved as a child with your children and expe [...]
***SPECIAL HOLIDAY PRICE*** For a limited time only, Curious About Shapes and Colors is $1.99 – Download it today!! In this bestselling app, kids help [...]
Some people seem to learn the hidden curriculum almost automatically. Others learn it only by direct instruction. This includes children with autism s [...]
** Reached #1 app in the Education category! ** Team Umizoomi, ready for action! Your child will use mighty math powers to explore Umi City, uncover h [...]