Why You Should Stop Telling Customers About Your Product Specifications

Stop Telling Customers About Your Product Specifications

Your Product Specifications Are Meaningless to Most Buyers

Here’s the cold hard truth about sales and marketing. No one cares about your product specifications. People buy based on emotion, and back up their decision with facts if needed. In order to compel people to pay attention, show interest, decide to take action and buy your product, you must capture their attention with amazing branding and clever marketing, then convince them that your product or service will solve a problem that is bothering them, or provide a transformation improvement of some kind.

What benefits do the customers derive your product or service?
Why are customers motivated to spend their hard earned money on your product or service? If you can’t speak to their heart, from your heart, about this benefits, you will not sell to the customer.

Don’t just spew facts and specs
It is easy for an entrepreneur to describe the features of their product or service. They have been obsessing about manufacturing specifications, product design, setting up delivery and payment systems for months if not years. But rarely do they envision how the customer will feel when the product or service is put to use.

It is hard to convince entrepreneurs that the customer rarely cares about the product’s properties unless they need to defend their recommendation to a boss, friend or family member. The facts and information on the label or product listing such as the size, weight, speed or memory capacity only matter after you’ve convinced them that the product is worth considering.

Bottom line – the customer is self-interested
A prospective customer doesn’t care about the mateirals you used, or your COGS, or even how you’ll pay your bills that the end of the month. The customer only cares about and focuses on what they can gain from a given service or product. Their main considerations are their own ability to:

  • Save time
  • Save money
  • Make money
  • Save  trouble
  • Save transportation
  • Appear more attractive
  • Increase enjoyment
  • Have a memorable experience
  • Get validation or recognition
  • Improve social status
  • Beat the competition


How can you satisfy a customer’s true desires and needs with your product?

Need help figuring this out? Find out how joining our Business Owners Marketing Bootcamp can help you transform your business.

The mobile app revolution is here. Is your business ready with a branded mobile app?

Smart business owners across the globe are realizing the power of the mobile devices and are investing in a branded mobile app.

Apps are rapidly replacing the prominence of web sites as tablet devices and mobile phones are supplementing or replacing computers in our daily lives. The market potential is huge. There are over 6 billion mobile phone users globally….about 4x the number of computer-based internet users. If you have a business, you need a custom branded mobile app to effectively market to your customers whenever and where ever they are!

There is tremendous value in having a branded mobile app for your business:
• Increasing your brand visibility
• Encouraging customer loyalty through frequent visits and purchases
• Promotional flexibility
• Increasing overall engagement with your customers
• Making all of your social media tools accessible through one convenient access point on a phone

And by utilizing counter top displays or window posters that display your app download and access instructions, Steamwork will help you harness the power of this powerful marketing medium.

Join the Mobile App Revolution Today

Steamwork will show you how to harness the power of the smart phones that most of your customers and prospects are carrying with them ALL THE TIME! With your own iPhone, iPad and Android Apps and mobile website, you can put your brand in your customers’ hands any time of day.

Our mobile platform allows us to professionally design, build and publish your apps and then provide you with the tools to maintain your own app with our easy to use design and content publishing interface.

Your app can be up and live in a few short weeks, ready to work as your mobile marketing arm 24/7!

Transform your customer relationships and earn more money by putting your brand in their hands

How can you deliver value to your customers through your app:

  1. Give customers GPS directions from anywhere in the world – directly to your business.
  2. Create a viral buzz with our built in sharing capabilities to Facebook, Twitter, YouTube and your email mailing list.
  3. Build brand loyalty by giving your customers coupons for checking in at your business. Coupons can be “unlocked” based on your criteria.
  4. Provide up to date information about all of your businesses events and specials. Create an events calendar and promotional coupons.
  5. Keep your customers informed about everything involving your business, by creating an Information tab.
  6. Give customers multiple ways to get in touch with you with our contact pages including direct calling, GPS directions, and email.

We offer money making features as optional integrations:

  • Email/newsletter service provider
  • Shopping Cart Provider/ECommerce Store
  • Reservation/Appointment System
  • Food Ordering System

We make app ownership easy for business owners, even if you can barely use a smart-phone!

We provide all the support you need along the way:

  • We personalize an iPhone, iPad and Android app solution customized to your business brand standards and content
  • The completed app is reviewed and submitted by our staff to the iTunes App Store and Google Play Market (Android)
  • We teach you how to make instant updates to your app, and connect your website, social media, events, photos and video channels to the app for dynamic content
  • We provide lifetime of app hosting, support and maintenance of your app as long as your account is current
  • Our app platform partners make regular updates and improvements to your app at a fraction of the cost of custom development
  • Our powerful content management system makes it easy to make changes to your app instantly and is available on your computer or phone
  • You can measure the performance of your app with back office analytics through our powerful content management system. It is like having a 24 x 7 mobile app back office.
  • You get unlimited downloads and the ability to send unlimited “Push Notification” messaging to all your customers

We make apps for all kinds of industries.

In fact, we can make apps for almost any industry you can imagine:

  • Authors, speakers, experts, podcasters & video creators
  • Non-Profits
  • Restaurants, Clubs & Bars
  • eCommerce Companies
  • Musicians and Bands
  • Salons & Spas
  • Lawyers
  • Medical Practices
  • Coworking Spaces
  • Home Services including Handyman Services, Exterminators, etc.
  • Real Estate and related services
  • Photographers
  • Sports Leagues and Teams

Want a custom branded mobile app for your business in just a few weeks?

Contact us to ask for a demo and a proposal.

10 Deadly Hiring Mistakes Founders Make

Being a founder is tough and you can’t afford to make deadly hiring mistakes. Every dollar is precious and hiring the right resources who will be able to bring your vision to life is difficult. Picking just one wrong employee, freelancer or outsourcing company can be costly or even deadly to your business.

  1. Hasty Hiring – Hiring the first person you interview, or even hiring on the spot when you meet someone. Being desperate to fill seats and get things done at the expense of finding the right fit for the role and the team.
  2. Over-Hiring– Hiring very experienced resources before you have a funding runway. If everything does not go perfectly, you will run out of time and money before you can get your idea off the ground.
  3. Under-Hiring – Hiring very inexperienced resources without providing experienced industry mentors, clear job descriptions, detailed project requirements and defined goals. Your resource may not know how to navigate a new job, and will have to “wing it” without support. They may sink or swim, but soon they will be burnt out and looking for another job.
  4. Outsourcing to Remote Strangers You Can’t Qualify – You may get hundreds of solicitations from countries all over the world to handle your software development. Hiring an in tact, proven team can be great, but you will also need to provide very clear goals and requirements, navigate long distance and cross-cultural communication challenges, often outside of business hours to get anything done. You may not realize that things are going poorly until you are deeply into the project or even nearing completion. You’ll be burnt out and out of funds.
  5. A Patchwork of Disconnected Freelancers – Hiring an assortment of freelancers in different locations who don’t connect with each other puts the burden on the founder to keep every task synchronized.
  6. Friends & Family – hiring people with emotional ties, money issues, health issues, etc. can lead to hard feelings, confusion and conflict if performance suffers or if you have a hard time communicating about performance expectations. You may or may not be hiring the best person for the job, even if they are #1 in your heart. If you’d like the relationship to survive the start up, help them find a job elsewhere.
  7. Unverified Recommendations – this is an extension of the friends and family issue. A person you trust has a reason to recommend one of their friends and family members to you. Do they understand the skills required by the job? Do they have an emotional reason for the recommendation? Tread cautiously and vet the candidate, while keeping your trusted person at arm’s length.
  8. Hiring Just for Skills – They can code their brains out, came from a world famous company, or they have an incredible degree or certification. On paper they look outstanding, but later you find that they don’t have the drive or attitude to work with the rest of the team. Skills alone won’t save your start up.
  9. Delaying an Attitude Adjustment – Lots of people are skilled technicians – they can design, code or handle complex tasks in the area of their training. But they may be toxic or distracting to their coworkers, gossiping or undermining other departments. Very few people have mastered the can do attitude and empathy that makes for a delightful and productive contributor. Skills can be taught and improved more easily. Attitude is harder to adjust because it is an inside job and very personality driven. Attitude can be modeled by leaders in the company, but it also needs to be discovered, fostered and prized as a dominant trait in all members of the team. A bad attitude is a leading indicator of burnout, lack of engagement, and further destructive behaviors. A disengaged, bitter team member can drag the whole team down like a giant anchor sinking into a the depths of a sea of plastic trash. Lack of engagement means you are paying for work that isn’t really happening. Don’t waste your time and money trying to change someone’s attitude. Find someone with a spectacular attitude and help them embrace new challenges.
  10. Sloppy Onboarding – You can’t expect every candidate you hire to automatically click into place and understand how you think, how you want things done, how your tools and systems work, who to go to for help, partnership or clarification or what you are trying to accomplish. You still need to show them the ropes and help them learn about the organization from the inside. Making this ramp up time productive, efficient and deliberately helpful shows you value the new hire, builds mutual loyalty and a healthy work culture.
  11. BONUS: Firing Too Slowly – Address problems head on when they are small and fixable. That is your main responsibility. This is your dream – not anyone else’s and they are not likely to take it as seriously as you do. If someone is violating your stated company values, steering the company off course, infecting coworkers with a bad attitude and there isn’t a legitimate reason to explain why they are acting this way, it is time to do yourself and them a favor by setting them free to pursue something more appropriate for their special gifts. Rip the bandage off as quickly and humanely as possible. Make sure you are covering your bases with applicable employment laws and be kind but firm. Startup life is not for everyone, but doors will open for good people.

Handcrafted Growth Teams for Startups

At Steamwork Center, we hire, mentor & manage your core growth team and deliver your Minimum Viable Product to your first customers. Learn more about SquadJobs and contact us to discuss your needs.

Why Should You Become a Member at Steamwork Center?

Here are just a few of the many reasons to work, learn and grow at Steamwork Center, the premier Business Growth Studio and Coworking Space in Santa Clarita, CA.

  1. Steamwork Center is a great place to work – Designed for entrepreneurs by entrepreneurs, Steamwork Center is a newly renovated office space with funky, fun decor, a stocked kitchen, cool conference room, vast event space, a business book library, fast internet, flexible seating options, convenient parking and much, much more.
  2. Amazing coworkers and talent network – Not only are there great, knowledgeable, helpful people already working at Steamwork Center, but we have a fantastic local and global network of resources standing by to tackle your biggest business challenge.
  3. Outstanding opportunities to learn and grow – We believe in making entrepreneurship accessible to everyone, so you don’t have to be an Ivy League MBA or move to Silicon Valley to make your idea into a business. We offer a variety of training programs, networking opportunities and challenges to nurture healthy business growth right here in Santa Clarita.
  4. Emerging talent pipeline – We also believe in the unlimited potential of the students and recent graduates in our valley, and want to equip them with the practical work experience they need to get a foot in the door with the hottest growth companies in the area.
  5. Host your own business building events – One of the best ways to build your business is to share your expertise generously with potential customers. We offer affordable event and meeting space and promotional services to help you magnify your message and attract the perfect clients.
  6. Build your dream team – So you’ve got a great idea in your area of expertise, but are befuddled by technology or design or legal or marketing. Everyone has their own version of Kryptonite. We’ve got you covered. Book a strategy session and we’ll help you assemble your dream team to eliminate the blindspots and help you move forward smoothly, affordably and quickly.

Interested in learning more?

It’s time to upgrade your pajamas to work clothes, give your Starbucks app a rest or convince your boss you’ll be more productive working close to home.  

Book a tour and get a free day pass to try Steamwork Center for yourself!

Headphones and Chit Chat – Putting Coworking Noise in Perspective

As I write this while working from home, my computer fan is blowing, the dog is pacing around after barking his furry little face off, the refrigerator is buzzing, the dishwasher is running, the kids are in another room playing Xbox and I can hear the click clack of the keyboard. Luckily the TV is off for the night and no one in my house is currently streaming YouTube videos about obscure yodel-producing sports.
Working at a coffee shop is really no better. The grinding, whirring, sensitive conversations, doors opening, name shouting…all of those noises add up.
Coworking spaces aren’t meant to be silent like a library. There will be a natural hum as folks settle into their work routines, have coffee chats to get to know one another, or greet a visitor. However, they are usually pretty low key.
Coworkers have a code – using one earphone means I can be interrupted, and two earphones means I need to focus and can’t be disturbed. No headphones means I’m ready for anything.
When noises get to the annoying level, just make a kind, quiet request to the noisemaker to please manage the noise. We all get carried away sometimes. Relative to balloons popping and a marching band, coworking noise sounds pretty good to me!
Check out all of the noises that could be much worse!
Click the image to enlarge
Noise what you need to hear
Via: FIXR.COM Contractors